product for a long time, now 막걸리 is emerging as their focus item due to the recent trends among young people. Domestic 막걸리 market grew by 60% between 2009 and 2010. Brewers offer a wide selection of 막걸리 and each brands has differentiated products by their thickness. In this project, we are going to cover the KSD 막걸리 product lines.
The motivation behind our project is
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
Brand image of Pulmuone
Using paper container
Balanced nutrients
Using same line of other products
No MSG, Trans fats
Convenience
Using the same producing formula with other brand
Low awareness for product strength
Little varieties of products
No advantages in price
Increasing interest in food safety
Large market potential
Growth of single member family
Low market barrier
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re